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brand name; trade name; product name
商品名を変えて再発売した。
They changed the product name and re-released it.
この薬の商品名は海外では異なる。
This medicine's brand name is different overseas.
消費者にとって覚えやすい商品名をつけることが大切だ。
It's important to give a product name that's easy for consumers to remember.