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to make a fuss over; to pamper; to spoil; to indulge; to flatter (with attention)
彼女は小さい頃からちやほやされて育った。
She was raised being pampered since childhood.
私はみんなにちやほやされたいのよ。
I want to be pampered by everyone.
子供をあまりちやほやしすぎるな。
Don't pamper the child too much.