goodwill; intangible assets (part of the acquisition price of a business paid for the name and reputation of the company rather than tangible assets)
暖簾代を支払うことになった。
I ended up paying the goodwill fee.
暖簾代が高すぎると思う。
I think the goodwill is too expensive.
暖簾代を計算する必要がある。
We need to calculate the goodwill.