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obstinacy
atman; the self; the ego
彼は我を通すあまり仲間に嫌われた。
His obstinacy made him unpopular with his peers.
彼は我が強くて、自分の意見を曲げないタイプだ。
He is strong-willed and the type who won't bend his own opinion.
我を張らずに、周りの意見も聞くようにしよう。
我 was important.