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to parody; to make a parody of; to pun (on)
to twist; to distort
有名な映画のタイトルを文字った店名だ。
The shop name is a play on a famous movie title.
友達の名前を文字ってあだ名をつけた。
I gave a nickname by playing on my friend's name.
ことわざを文字った広告が面白かった。
The ad that parodied a proverb was funny.