price; cost
value; worth; merit
「値」 has other readings with different meanings.
level; value
direct; immediate; personal; firsthand
price; value; cost
price; cost; charge; payment; bill; fee
この骨董品は値が高すぎて買えなかった。
It was too expensive and I could not buy it.
最近は野菜の値が上がっている。
Vegetable prices have been going up lately.
交渉して商品の値を下げてもらいました。
I had them lower the price.