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modesty; humility
謙譲の美徳は日本文化に深く根づいている。
The virtue of humility is deeply rooted in Japanese culture.
謙譲語を正しく使うのは難しい。
It is difficult to use humble language correctly.
過度な謙譲はかえって相手を困惑させる。
Excessive modesty may instead bewilder the other party.