way of saying (something); way of putting it; wording; phrasing; language; expression
もう少し優しい言い方をしてほしい。
I wish you would use a gentler way of saying it.
その言い方だと誤解を招くかもしれない。
That way of saying it might cause a misunderstanding.
同じ内容でも言い方次第で印象が変わる。
Even with the same content, the impression changes depending on how you say it.