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entering (the marketplace); introducing (something) to the market; access
visiting a high-class or noble individual
新しい企業が市場に参入した。
A new company entered the market.
海外市場への参入を計画している。
We are planning to enter the overseas market.
業界への参入障壁が高く、新規参入が難しい。
The barrier to entry in the industry is high, making new entry difficult.