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supply (of a commodity)
秋になると新米の出回りが始まる。
When autumn comes, the supply of new rice begins.
旬の果物が出回り始める季節が楽しみだ。
I look forward to the season when seasonal fruits start appearing.
偽造品の出回りを防ぐ対策が急がれる。
Measures to prevent the circulation of counterfeit goods are urgently needed.