Fetching details from the dictionary...
to blow (on); to breathe (on); to spray (on)
to pick (a fight); to provoke; to force (unreasonable terms); to demand (the impossible)
to exaggerate; to ask (an unreasonable price); to overcharge
手に息を吹き掛けて温めた。
I blew warm breath on my hands to warm them up.
花屋さんは毎日花に水を吹き掛ける。
The florist sprays water on the flowers every day.
出かける前に、彼女は手首に香水を吹き掛けた。
Before going out, she sprayed perfume on her wrist.