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aim (of a gun, bow, etc.)
aim; object; objective; purpose; intention; target
この広告の狙いは若い層を引き付けることだ。
The aim of this advertisement is to attract young people.
彼のその発言には何か狙いがあるはずだよ。
There must be some intention behind his statement.
狙いを定めて慎重にボールを投げた結果だね。
It's the result of carefully throwing the ball with aim.