Fetching details from the dictionary...

home area; home town
local
彼は地元に貢献したいと政治家になった。
He became a politician wanting to contribute to his hometown.
地元の特産品を使った料理が人気だ。
Dishes using local specialties are popular.
地元の名産品を買って帰った。
I bought local specialty products before heading home.