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painful; sore
cringy; embarrassing
朝から頭がすごく痛いよ。
My head has been really hurting since morning.
あの人の発言は正直ちょっと痛いと思う。
Honestly, I find that person's remarks a bit cringy.
転んで膝が痛くなってきた。
I fell and my knee started hurting.