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shopfront; storefront; shopwindow; (near the) shop entrance
over-the-counter
店頭に商品を並べた。
I lined up products on the shopfront.
新作が店頭に並んでいる。
New products are lined up on the storefront.
季節の果物が店頭に並ぶ時期になった。
It is now the season when seasonal fruits appear on the storefront.