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to be crowded with people; to be bustling with
to prosper; to flourish; to do thriving business
週末になると商店街は買い物客で賑わう。
The shopping street is crowded with shoppers on weekends.
祭りの時期になると町全体が賑わう。
The whole town becomes bustling during the festival season.
新しいカフェがオープンして駅前が賑わっている。
A new cafe opened and the area in front of the station is bustling.