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to sell
to betray; to sell out (one's friend, country, etc.)
to make (oneself) known; to establish (a reputation) for oneself
to pick (a fight, quarrel, etc.); to provoke; to force on someone
もう読んだ本を売りたい。
I want to sell the books I've finished reading.
彼は友達を売って金を稼いだ。
He betrayed his friend to make money.
駅前の店で野菜を売っている。
They sell vegetables at the shop by the station.