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to trick; to cheat; to deceive; to swindle; to dupe
to coax; to wheedle; to soothe; to calm
人を欺すような商売はやめるべきだ。
You should stop doing business that deceives people.
詐欺師が高齢者を巧みに欺した。
The scammer skillfully deceived the elderly person.
あの業者は偽のブランド品で客を欺している。
That dealer is deceiving customers with fake brand-name goods.