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(bargain) sale
新製品の売出しに合わせて広告を大量に出した。
A large number of ads were placed to coincide with the product launch.
百貨店の歳末売出しには毎年大勢の客が集まる。
Every year, large crowds gather for the department store's year-end sale.
売出し価格が予想より低く設定されていた。
The launch price was set lower than expected.