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face; official stance; public position or attitude (as opposed to private thoughts)
ceremony for the erection of the framework of a house
本音と建前を使い分けるのは日本の文化だ。
Distinguishing between true feelings and facade is Japanese culture.
彼の発言は建前に過ぎないと思う。
I think his statement is just a facade.
建前だけで物事を進めると失敗する。
If you proceed with only facade, you will fail.