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price reduction; discount
大量購入すれば値引きしてもらえる可能性が高いよ。
If you buy in bulk, there's a good chance you'll get a discount.
閉店間際は値引きシールが貼られた商品が狙い目だ。
Products with discount stickers are the target near closing time.
交渉の結果五千円の値引きに成功したのでうれしい。
I'm happy that I succeeded in getting a 5,000 yen discount through negotiation.