乗せる

to place on (something)

to give (someone) a ride; to give a lift; to pick up; to help on board

to load (luggage); to carry; to take on board

to send out (on the airwaves, etc.)

to deceive; to take for a ride

to (sing) along with (musical accompaniment)

to let (someone) take part

to excite (someone)

to publish (an article); to run (an ad)