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outward appearance
apparent
見掛けは怖そうだけど話すと優しい人だと分かる。
He looks scary but you'll find he's kind when you talk to him.
見掛け倒しの製品を買って後悔した経験がある。
I've regretted buying products that are all show and no substance.
見掛けによらず彼女は料理が上手なんだよね。
Contrary to appearances, she's good at cooking.