Fetching details from the dictionary...

friendship; friendly relations; connection; relation; intimacy
同郷のよしみで何かと助けてもらった。
Being from the same hometown, I received help in many ways.
よしみがあるとはいえ無理は言えない。
Even though we have a connection, I can't make unreasonable requests.
幼馴染のよしみで特別に招待された。
I was specially invited because of our childhood friendship.