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people; (all) persons; everyone; ladies and gentlemen
「方方」 has another reading with different meanings.
本日お集まりの方方に感謝いたします。
I would like to thank everyone who gathered here today.
方方のご意見を参考にさせていただく。
I will have everyone's opinions taken into consideration.
会場にいる方方に資料を配ってください。
Please distribute the materials to everyone here.