Fetching details from the dictionary...

here and there; this way and that way; everywhere; all over
「方方」 has another reading with different meanings.
方方を歩き回って道に迷ってしまった。
I wandered around everywhere and got lost.
方方からお祝いの言葉をいただいた。
I received congratulations from all around.
この料理は方方で食べられている。
This dish is eaten in many places.