price reduction; price cut; reduction in price; markdown
値下げを要求する客が増えた。
The number of customers demanding price reductions has grown.
商品の値下げが売上増につながった。
The price reduction on the product led to an increase in sales.
原材料費の高騰で値下げは難しい状況だ。
Price reductions are difficult given the rising cost of raw materials.