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to rub in; to smear on; to spread on; to daub
to lay the blame on
「擦る」 has other readings with different meanings.
パンにバターを擦って食べた。
I ate bread with butter spread on it.
傷口に消毒薬を塗り薬を擦りつけて治療した。
I treated the wound by applying disinfectant and rubbing in medicine.
転んで顔に泥を擦られてしまって恥ずかしい。
Mud was smeared on my face.